Stop Chasing Strangers. Start Growing Through Relationships.

John Nayduch

The Architect

John comes from a design and marketing background. He spent several years working inside a service business — studying what actually drove referrals and repeat business, and what didn't. The Rooted system came out of that work. He runs operations day to day and works directly with every client.

Dave Hooke

The Origin Story

Dave's family has been in business since 1945. When he started in the early 2000s, he had to build his own database from scratch — no inherited clients, no guarantees. What he learned over decades of consistent follow-through is the foundation the Rooted system was built around. He's a co-founder and the original test case.

Where It Started

Three generations of real estate. One problem that changed everything.

Dave Hooke's family has been in real estate since 1945. His grandfather built a name in the market. His father carried it forward for decades. When Dave stepped in during the early 2000s — that legacy didn't pick up the phone.

He had to build his own database from scratch. His own relationships. His own system. And he did — spending years learning what actually moved people from contact to client.

That's where we came in. We took everything Dave had built — every touch, every pattern, every result — and turned it into a repeatable system. One that any business with relationships worth keeping can run.

The result — by 2022