This is the core framework behind the Rooted BC approach: a 60-touch annual program that keeps you visible, valuable, and top of mind with every contact in your database. John walks through the full blueprint in this extended video.
What 60 Touches Per Year Actually Looks Like
The 60-touch model isn’t 60 cold calls or 60 marketing emails. It’s a coordinated mix of email newsletters, direct mail pieces, digital content, and in-person client events — spread across the year so that your database hears from you consistently without feeling overwhelmed. Most touches run through a system, which means your active involvement drops significantly after setup.
The ROI That Changes the Math
A database of 300 contacts, touched 60 times per year, at a 10% annual conversion rate, generates 30 transactions annually. At $8,000 average commission per side, that’s $240,000 in GCI — from people who already know you. The program typically runs at $3,000–$6,000 per year, and most Rooted BC clients offset that entirely through local vendor co-sponsorships.
Key Insight
Agents in the Rooted BC program see an average 8–12% annual conversion rate from their database — compared to less than 1% from cold paid leads.