Dave Hooke's journey in real estate began with a strong family legacy. His family's real estate business was founded in 1943 by his grandfather. Sixty years later, Dave and his partners launched their own brokerage and adopted the MREA database touch plan. Within six years, it became the #1 office in their community, with Dave, at the age of 26, operating a company generating $75M in sales volume.

In 2013, Dave leveraged his experience to enhance the database touch plan, creating the 60 Touch Program and starting a sales team. By 2018, he fortified his brokerage and team with proven systems and models. Within five years, Dave's real estate investments expanded, with brokerages reaching upwards of $650M and his sales team producing $100M in sales volume. This success allowed Dave to step back from day-to-day operations, driven by the 60 Touch Program initially modeled from MREA. Now, he's ready to share this powerful program with you.

Keller Williams Realty was founded in 1983 by Gary Keller and Joe Williams. In 2003, Gary authored the best-selling real estate book, The Millionaire Real Estate Agent (MREA). Pages 133-152 detail the Lead Generation Model, based on decades of research and used by every top real estate agent and team: the 33 Touch Plan. According to this model, for every 12 quality contacts in your database, you can expect 2 real estate closings per year—1 settled, 1 referred—provided you engage with them 33 times annually with quality touches.

The challenge many face is the time and expertise needed to effectively execute this program. That's where our enhanced 60 Touch Program comes in, designed to save you time and effort by acting as your personal marketing team. Let us help you implement this proven strategy and achieve extraordinary results in your real estate business.